Considering 86% of internet users searches online for a certain product or service, it is not surprising many traditional advertisers switched to advertising using Google AdWords. We bring you all the benefits of this type of advertising which you should not ignore.
One of the biggest advertising platforms will soon be 17 years old. Google AdWords interface has been refreshed with numerous options since its beginning in August 2000. Over the years these options became an indispensable part of this popular platform.
It is time to try out Google AdWords if you still have not done so and here are the main five advantages of this type of advertising.
1. Measurable advertising
Many companies today give up on traditional advertising to make way for the Internet one. Google AdWords is one of the most measurable platforms which allows its users insight into precise data like:
- exact number of views and clicks on the advert
- pay-per-click
- conversion as a result of clicking on adverts
2. Instantly visible results
SEO activities can give good results if you work in a qualitative and continuous manner through a certain time period. However, in AdWords advertising it is not necessary to wait long to see an effect. After posting first campaigns, you immediately get useful information about clicks, consumption and conversion. At any given time, you can simply upgrade your campaigns using a large number of options at your disposal.
3. Budget control
By setting a maximum price per click and determining a daily budget, you can ensure on which keywords and campaigns the budget is being spent on. The option of flexible budget changing allows you a simple and secure insight into spending.
Example:
You wish to put aside 1.500 kuna every month for Google advertising. Depending on the number of prepared campaigns, you can limit your budget to daily costs thus setting the spending on 50 kuna per day. Apart from flexible budget control, it is possible to additionally optimise spending depending on days of the week or during certain hours of the day.
4. Retargeting option
Apart from showing text adverts, Google AdWords supports remarketing advertising as well. Remarketing campaigns are an intelligent way of connecting with users that have already visited your web page. This advertising option can be very efficient because you are advertising to your visitors while they are searching through other web pages. We are almost 100% sure that you have come across retargeting on the internet if you have recently searched for a product or service.
Example:
You’ve searched through several specialized web shops for purchasing bikes and bike equipment. After leaving those pages, adverts with bikes and equipment started showing on other web pages as well (often with added bait like a discount coupon).
5. Your competitors are already using Google AdWords
Digital marketing has substantially substituted the traditional one. Advertising in newspapers, on the radio, and especially on television can be very expensive. Measuring profitability using the said channels can be very difficult and this is where digital marketing holds a great advantage. According to the research conducted on 200 sales directors by RetailMeNot, and published by Smart Insights, 76% of them considers that digital channels give a greater Return On Investment than traditional means of advertising.
There is a great chance your competitors are already advertising on Google. Don’t stare them at the back and contact us regarding your first campaign in Google AdWords.
